Among other things, I am a blogger. This thing that you’re reading right now is in fact a blog post…on a real-life blog! Mind blown, right?
To create this mind-blowing blog, I use WordPress, free and easy-to-use software that powers about a quarter of the websites online. WordPress has a great community that gets together all over the world. Last year, I attended and wrote about their first annual U.S. conference, WordCamp US, in my hometown of Philadelphia. WordCamp US was back in Philly this year, attracting about 1,800 attendees and a gang of dinosaurs to the party.
WordCamp was a blast, obviously. I only got to attend the second day (Day 1 was Friday and would have interfered with my day job), but I listened to a few great talks.
Dennis Hong did a hilarious and yet scary (hil-scare-ious?) talk on the dark side of democratization. The idea is that while the internet has enabled anyone to publish, this may not always be a good thing. The sheer amount of content now produced promotes skimming over thoughtful reading, he said. Also, thoughtful, well-reasoned analysis often loses out to cat pictures and emotion-based pieces that get us all riled up — and may not even be true.
While there are no easy answers, Dennis had some advice to make the internet a more friendly place. When something online angers you, take a deep breath before you share it to your friends. Be stoic like Yoda, he said, and decide if it’s worth sharing — because all you’re doing is helping the video go viral. If someone is being ridiculous online, don’t engage in a shouting match. It’s better to be patient, empathetic and take the conversation offline. If you’re creating content, it’s okay to grab a reader’s attention with a flashy headline, but make sure the content that follows is thoughtful and accurate. You can read more about all this on Dennis’s website.
I also learned a bunch of interesting facts from Maile Ohye from Google. Did you know that 65% of India — or about 864 million people — are not yet online? That’s a lot of people still to join the internet! Not only that, but 60% of the world’s traffic is still 2G. It’s important to keep these facts in mind when building a website, Maile said. Also, here’s something to look forward to next year — she said Google will be demoting mobile website that display pop-up ads blocking your view of the content! Woo! Those sites are way annoying!
Which brings me to another fun fact from Maile — 53% of visitors abandon mobile sites that take more than three seconds to load. Sounds a little impatient, but thinking about my own behavior I probably do this as well. I guess with all that democratization of content, we just don’t have time to wait around.