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Great books for considering our strange western society

Authors read books? Why, yes! Here are a few good ones that raise some compelling questions about our society, with one that usefully explains how it got that way!

The Homesman

The Homesman by Glendon Swarthout

Swarthout is great at breaking Western genre tropes with his novels, and he doesn’t disappoint in The Homesman. Here, we learn of an untold history about the psychological costs of living on the frontier. Wolves, cold and disease take a toll on families out there. When a few wives go insane from the pressure, no one wants to take them back home to their families — except a tenacious woman named Mary Bee Cuddy. Delving into prejudice against the mentally ill, the novel moves quickly with colorful characters who stick with you long after the last page. If you like this, make sure you check out Swarthout’s The Shootist and other westerns on my list of favorites that inspired my novel, The Wanderer and the New West.

Philip K. Dick's Electric Dreams

Philip K. Dick’s Electric Dreams by Philip K. Dick

A great entry into the work of Philip K. Dick, this book collects short stories adapted for the TV show of the same name. I haven’t watched the show, but found this to be a fun group of stories with compelling sci-fi ideas. As with any short-story collection, some tales are stronger than others, but all will leave one pondering the weird ways of society. The brevity of these stories forces Dick to get quickly to the point — and should be satisfying for those who struggle to find long periods of time to read. A couple of my favorites included “Exhibit Piece,” in which a future historian decides he prefers to live in the past, and “The Hanging Stranger,” a body-snatchers type tale in which no one in a town seems to be at all worried about a dead man hanging from a light pole. Dick’s work is definitely an influence on my novels, especially We, The Watched and Divided We Fall.

American Nations: A History of the Eleven Rival Regional Cultures of North America

American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard

If you’ve ever wondered how America got that way, this is the history book for you. Woodard challenges the notion that we’re just a bunch of blue and red states. Rather, he theorizes that distinct cultures and histories in eleven regional nations of America explain why swing states go red in certain elections but blue in others, among other intriguing insights. I’m not always excited to read a history book, but this one felt very relevant to today’s political situation. I’m sure to refer back to it in my own news reporting and fictional writing about this land we call the United States.

Roughneck

Roughneck by Jeff Lemire

Enough America! Let’s talk about Canada. Roughneck is another masterpiece graphic novel by Jeff Lemire. Beautiful, expressive artwork matched with another haunting story. Reading Lemire’s books is like watching a great indie film. I also really like the Canadian framing of the story — a washed up hockey player, a run-down Canadian town, trapping and an indigenous history create a great atmosphere. Don’t miss it!

View all my reviews on Goodreads and let me know in the comments if you have any recommendations.

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Adventures in Indie Book Advertising

Spreading the word — it’s the hardest part of being an indie author. Writing the novel is fun and turning the manuscript into a real book is a thrill, but now you have to actually find people to give it a chance!

While I know the feeling of not wanting to spend money on marketing, I’ve come to learn it’s a key to success. The good news is you can control your costs. Before you do anything else, set yourself an annual budget and use a spreadsheet to keep track of what you’re spending. That will help you see how quickly you’re spending ad money, and can actually provide a lot of comfort when you’re thinking about spending more.

While many advertising companies will gladly accept your money, I’d recommend starting with online ad platforms that charge on a per-click basis. These will give you more transparent stats on how an ad is performing, including how many are seeing it, how many are clicking and how many are buying.

The tricky bit is deciding which online ad platforms are worth your time. A quick scan of the web likely will reveal that EVERYTHING WORKS. “Give us your money now!”

Your mileage may vary, but I’ve found that some work better than others. Google Adwords or Bing may be great for small businesses selling custom leather guitar straps, but I’ve found them to be too general-audience for selling books. Oh sure, they gave me a lot of clicks, but the traffic to my website didn’t seem to result in many sales. For example, I found a lot of people clicking my “western” keyword ads for The Wanderer and the New West actually desired clothes or strange pornography. 

Those platforms can also feel a little intimidating to use if you’re not a web expert. It’s very possible that an advanced Adwords user could produce better results for me, but as a writer I found it difficult to get the results I wanted.

What I’ve found is that the ad platforms that work best are the ones that specifically target readers.

Amazon ad
A sponsored ad on Amazon

My books are available on Amazon, so advertising them through Amazon Marketing has by far been the best use of my money. Amazon is a little picky about the ad copy but if you can write a message that’s clean and compelling without seeming too shameless, Amazon pretty much handles the rest. You can make sponsored ads that appear next to search results and product display ads that show up on users’ Kindles. I’ve had slightly more success with the sponsored ads, perhaps because those are seen by people actively searching for books to buy. However, definitely run both and see what works for you. As with all these ad platforms, you can set the ads up for a limited time, check your results, and edit ads accordingly.

OK, so what about other stores besides Amazon? The easiest, most successful way I’ve reached those readers is with BookBub. This is a popular e-newsletter that’s known for its selectivity about books it features. But the platform also accepts ads, so even if you don’t have enough customer reviews to be featured in a particular newsletter, you can still get your book in front of readers. It’s super easy to create an ad on BookBub–all you need is a cover and some short, snappy copy. Better yet, you can add links to your book in every store it’s available. BookBub knows the preferred store of its readers — whether its Google, Apple or Barnes & Noble — and automatically will serve them the correct link! Reedsy says not knowing BookBub allows ads is one of 12 common book marketing mistakes. I’d have to agree!

BookBub ads
BookBub ads are great for targeting readers on multiple stores.

The third ad platform I use is Goodreads, though to be honest I’ve had mixed results. I do think it’s very important for authors to be on Goodreads–which happens to be owned by Amazon. However, while giveaways can be valuable, I’m not totally convinced by the platform’s self-serve ads. These seem to work best in conjunction with giveaways, as readers just seem more likely to click ads if they think they can get the book for free. But I’ve found that I have to pay more per click than on other services just to get my ads seen. When readers do click, they don’t always add my book to their to-read shelf. And while getting on that shelf does flag intention to buy for many readers, I’ve seen many others who have shelves with hundreds or thousands of books. It could take them years to get to my novel! On the other hand, not getting a lot of clicks means you’re not spending that much money. I find it pretty difficult to get through my ad budget on Goodreads, so this may be a situation where it doesn’t hurt to try.

Goodreads ads
Goodreads ads have been great for me.

If you’re an indie author, I’m interested to hear what ad platforms have worked (or not worked) for you. Please let me know in the comments!

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Striking Gold in the New West

When I finish writing something and put it out in the world, it’s often hard for me to conceptualize that people are actually reading it. It’s the same as an author and in my day job as a journalist. The work goes out into this kind of infinite void, and then it’s on to the next project.

Before gold sticker. Credit: Reedsy

So, you might say it’s pretty humbling to learn that not only are people reading my prose, but they actually like it enough to place a gold sticker on the cover!

Last weekend, The Wanderer and the New West won the gold medal for Dystopian fiction in the 2018 Readers’ Favorite Awards. It’s actually the second award for the Wanderer, who earlier this year snared best Western in the National Indie Excellence Awards.

Readers’ Favorite will officially hand out gold medals this November at the Miami Book Fair. I’m planning to attend, and will have a few paperback copies available to purchase at the show. I’m also planning to bring some gift codes for the Kindle edition, so please ask me for one if you see me at the fair!

Click here for more info about The Wanderer and the New West. Get the EPUB edition for 33% off at Smashwords from now until Dec. 1, 2018 with the coupon code KA58Y.

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The Wanderer visits the library…

Maybe you wouldn’t expect to find a couple of gunslingers holed out in a library. However, in a town taken over by the Red Stripe Gang, the library might just be the best place to plot one’s next moves.

The “library scene” from The Wanderer and the New West

That’s a scene from my dystopian western novel, The Wanderer and the New West. You can read a piece of it in the picture above.

I’ve always loved libraries, that temple-like space where one can find a new book and–gasp–take it home for free! Growing up in Bucks County, PA, my favorite section was the 741s. I assume you’re up on your Dewey Decimal System? See, that’s where they kept all the comic book collections, including ancient tomes like Superman: From the ’30s to the ’70s (for the record, I read this in the late ’90s).

That’s why it’s so awesome to see my novel popping up in various libraries across the country. It’s thanks to the great Kirkus review (a favorite mag among librarians), my book’s distribution on library platforms like Overdrive, and most recently, an appearance at the 2018 American Library Association conference in New Orleans, courtesy of Booklife by Publishers Weekly.

The Wanderer and the New West at the 2018 American Library Association conference in New Orleans.
The Wanderer and the New West featured at the 2018 American Library Association conference in New Orleans, courtesy of Booklife.

As an indie author trying to get noticed, my hope is that readers will find my novels in libraries (eBook and print!) and give ’em a try. If they love one of my books, maybe they’ll recommend it to a friend! Sales are great, but I’d much rather know that more readers are getting a chance to enjoy the words I’ve written.

If you can’t find my novels in your library, please request them! You can refer librarians to this post or the official page for The Wanderer and the New West if they need more information. Please let me know in the comments below if you found my books in yours!

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Adam Bender | adambenderwrites.com | watchadam.blog